Sue is an illustrator and graphic designer from Oxford, England, currently based in Auckland, New Zealand. She works from her small but quirky studio at home surrounded by warmth, natural light and artworks with memories. Sue combines her love for graphic design with her digital illustrations and her work is featured on packaging, book covers, editorial, stationery, fabric, wallpaper, websites and more.

Sue enjoys illustration for storytelling and remains inspired by children’s book illustrators Will Terry, Jake Parker and the wonderful Beatrix Potter. Her whimsical characters reflect her love to make people smile.

A selection of clients: EasiYo Products Ltd | Waterstone Press | The Listener Magazine | Phaidon Press | Scholastic | Rug Doctor NZ | Minted | Socks Up |


When it comes to marketing concepts Sue is a fantastic 'all rounder' understanding everything from design, websites and advertising. It makes it so easy when she can take care of it all, we have now used Sue on a few projects and she always delivers on time with great results. I highly recommend her services.

Terry Mounsey
CEO, Weta Roofing

I wanted to say thank you so much for your brilliant ideas and the diligence you put into the re designing and re branding of my business, through to finished products. I am extremely happy.

You made an enormous job, fun and approachable, I am very grateful. I look forward to bringing my future business to you, and I will be highly recommending you to people requiring your services.

Karen Wiltshire
Director and senior stylist, Unique Design

Wow, we are blown away again!  The ads look fantastic, and we have chosen number 4 and sent it off for the July issue. Thank you so much for doing this work at short notice, and after you have worked all day too. Thanks again for saving the day.

Sue Reynolds
Brand Manager, Sisson

Wow, the designs are looking fantastic. You should be so proud. I couldn't have hoped we'd produce anything better.

Monica Springford
Marketing Manager

We were really impressed with the effort that you out into the branding suggestions. Thanks so much.

Jacqueline
Owner, KGA, Warkworth

As a freelance web designer, I have recommended Sue's graphic design work, to many of my clients. The feedback I have received from my client's has always been positive and they have mentioned Sue's professionalism, quality of work and willingness to go the extra mile.
I can thoroughly recommend Sue's graphic design work.

Simon Yock
Novare Design / WebGuard